Functional underwear has been on the market for more than 40 years. Since BONLUXE introduced it to Hong Kong in 1995, the sales of functional underwear has continued to increase for more than 10 years, and it has become the fastest-expanding female functional underwear retailer in Asia.​

BONLUXE's business philosophy is to insist on using high-quality fabrics with professional design, strictly control product quality, and provide women with high-quality functional underwear, strengthening their self-confidence,  maintaining a youthful mood, and bringing unique professionalism to women’s  Lingerie service.​