From a questionnaire survey of more than 80,000 women, it was found that 90% of women lack basic knowledge of underwear. Our professional underwear consultants not only provide customers with knowledge on wearing underwear correctly and professional advice on choosing underwear, but also guide ladies on the correct way to use functional underwear to shape and maintain their body shape. In addition to receiving internal training for professional underwear consultants , the company also invests a lot of resources with local universities and professional chiropractic associations in Hong Kong to allow consultants to take courses such as the impact of underwear on women's health, so as to continuously improve the level of underwear consultants.
Functional underwear has been on the market for more than 40 years. Since BONLUXE introduced it to Hong Kong in 1995, the sales of functional underwear has continued to increase for more than 10 years, and it has become the fastest-expanding female functional underwear retailer in Asia. Gaining a prestigious reputation while establishing a leadership position in the market.
BONLUXE's business philosophy is to insist on using high-quality fabrics with professional design, strictly control product quality, and provide women with high-quality functional underwear, strengthening their self-confidence, maintaining a youthful mood, and bringing unique professionalism to women’s Lingerie service.
"Shaping curves is an art; maintaining curves is a kind of persistence."
Every professional underwear consultant at BONLUXE works hard to enable women to have exquisite body shapes and beautiful curves at different stages of life, thereby increasing personal BQ (Beauty Quotient) , rebuilding and enhancing self-confidence.
In order to provide more professional and prompt services, BONLUXE continues to invest a lot of resources in high-tech services. For example: with an investment of more than 2 million yuan, it was the first to introduce the " Cousette digital three-dimensional body analysis machine " from overseas, combining "technology" with underwear. This system can conduct sophisticated data analysis to predict body shape changes and spine and pelvic health conditions in the next 5, 10, or even 20 years based on the customer's current body shape, and use the information obtained to select the most suitable fit for the woman. Fitted bra sizing makes a significant contribution to how women stay in shape and stay healthy.
BONLUXE introduces functional underwear originated from Japan to Hong Kong, because Japan's advanced technology and excellent production technology have long been recognized by the world. Each sewing technician must undergo professional training, take an examination to assess professional qualifications, make good use of sewing machines with different functions, possess exquisite and proficient sewing techniques, and be able to complete the entire sewing process by one person to maintain consistent tightness of the handwork. Only then can they become qualified. sewing technician. Each product must pass the inspection and be approved by the inspection department before it can leave the factory.
We use advanced technology and excellent technology to produce functional underwear, and strictly control product quality to ensure that our products meet international standards. The product research and development department in Hong Kong continues to participate in the research of functional underwear and delve into human body technology. It also conducts research and testing with the "Department of Medicine of the University of Hong Kong" and the "Department of Clothing and Textiles of the Hong Kong Polytechnic University" to continuously innovate and improve product design and services. Styles and sizes have also been expanded simultaneously. Currently, the same series of products has more than 100 sizes and 10 cup positions from AA to I cups to choose from to meet the needs of different customers.