The history of functional lingerie in Japan has spanned over half a century. In 1995, Bonluxe introduced it to Hong Kong, and over the years, sales have continuously increased, making it one of the fastest-growing women's functional lingerie retailers in Asia.

BONLUXE's business philosophy is to insist on using high-quality fabrics with professional design, strictly control product quality, and provide women with high-quality functional underwear, strengthening their self-confidence,  maintaining a youthful mood, and bringing unique professionalism to women’s  Lingerie service.​